About the Founder
Rebecca Moore has a previous life as a singer, musician and performing artist, having worked and toured with her own band as well as appeared in the works of dozens of amazing experimental artists for over two and a half decades. Born and raised in NYC, an animal rights activist since the age of 10, she abruptly left behind her years of work in urban art realms to go in a very different direction and devote her life to farm animals - their rescue, care and advocacy, beginning as a volunteer and then gaining experience as staff member at several organizations.
With a love for the power of humane education, compassionate living and the vegan lifestyle, Rebecca created the Institute For Animal Happiness as an advocacy and fundraising website in 2013. Over the decade of working to help farm animals, she had found herself drawn to chickens: one of the true “underdogs” of the animal kingdom, abused and killed in unthinkable numbers and desperately in need of advocates and friends - and in time she was repeatedly bringing home chickens from the rescues where she worked who were more special-needs and needed critical attention (The Institute was unofficially founded in 2008 when she brought home the first bird: Nelly, a 6 year old rooster with deformed feet). The Institute website raised money, via the sales of a humble vegan message ski hat and a song, for not only the animals in her care but several other organizations. The opportunity to build three coops for rescued birds and expand her own efforts to do care and advocacy led to the Institute becoming an official 501(c)(3) Non-profit in 2019. Rebecca also co-founded Hudson Valley Vegfest, whose proceeds help support the work of the Institute.
About the Co-Founder
Brian Normoyle met Rebecca in 2012 while volunteering at a farm animal sanctuary where she was working, and helped her create a pen for chickens; the rest, as they say, is history. Whether he is building beautiful quality coops for the resident’s, or assisting with taking a resident to the veterinarian, Brian has been an unwavering and crucial support to the Institute and it’s residents, as the Institute has grown. Brian’s own history in Educational Publishing has informed many of his current endeavors which center around supporting Humane Education. These endeavors include the work he does here at the Institute for Animal Happiness, as well as being on the Advisory Council of The Humane Education Coalition, as well as the work he does with various learning institutions and individuals in supporting recovery and wellness. In addition, Brian consults in publishing and business and co-produces Hudson Valley Vegfest.