About THE FOUNDER
My name is Rebecca Moore, and I am a musician and animal rights activist. At the age of 10, a chance meeting with a chicken at summer camp outside of city limits made me question everything I had been told about animals. I stopped eating them literally overnight, started reading any books I could get my hands on (pre-internet!) and my education began.
As an artist I worked for over two decades in NYC, with some trips abroad. I always had a day job, but by night - beginning when I was 16 years old - I was working with many experimental theater, dance, film and performance artists in the 1980's-90's East Village heyday. I was really busy: doing my own multi-media theater works, putting out two CD’s on the very avant-garde Knitting Factory record label, and doing a lot of urban activism such as supporting efforts to preserve low income housing and cultural spaces, campaigning to save the NEA from censorship, and a lot of AIDS-awareness activism. All during this phase of two decades, I identified strongly as being for animal rights - rescuing "city" animals, volunteering at a cat and dog shelter, and waitressing at one of the only vegan restaurants in NYC at the time. Still, I felt disconnected from a larger animal rights community and disconnected in my own social justice ethics, connections and understanding. Again, it was pre-facebook, Meetups, and the like.
So, one day I decided to heed the calling I felt deep in my soul and left the city, my comfort zone and pretty much everything I had built up to that point, to devote myself to animal rescue, care, and advocacy. I took a bus upstate that dropped me off on a dirt road (I didn't even know how to drive at the time) and started working at a small farm animal rescue. To say we were working in the trenches would be an understatement; it was intense on all levels, emotionally, spiritually and physically. The animal sanctuary journey continued over the next 9 years in NY, NJ and CA as I worked and learned at several different organizations wearing a zillion different hats: volunteer, staff member, animal care- taker, barn cleaner, doing seizure/removal at neglect sites, tons of administration, running programs, doing educational tours for hundreds of visitors, fundraising & membership, running events and more. It is hard to romanticize any of it from my current vantage point. Many of these places were not even remotely happy or ethical places to work and had high staff turnover rates, and I simply became one of those statistics. But I would pick myself up after each disappointment, declare it a learning experience, and try another organization, another job, another city. I moved 7 times in 9 years and felt pretty exhausted, but what I didn't realize is that - thanks to chickens again - I was actually building something all during this time; setting in place foundation stones for something of my own.
I had started bringing home chickens that were very special needs to give them extra care, and created a website, and a ski hat with vegan message to sell. I was hoping to raise a few dollars for animal rescue and promote artists whose work and ethics I loved. It is growing into so much more!
The two big loves - animals and art - are now coming together. I believe that doing this is the key to greater happiness for many humans and non-humans alike.
Thank you for visiting and your time, reading this. I wish you the best in your own efforts to reduce suffering for all living beings! And I hope you'll check out the information on the other tabs of this site to see what we are up to and who's in residence - and maybe join together with us on this journey!
May all beings be free - and find happiness, too.